We believe a good marketing strategy is just as important as preparing your property for sale. To ensure your property reaches all potential buyers, there are three main outlets to consider in your marketing strategy.

These are:

1. Online Marketing

In today’s digital world, it’s almost taken for granted any marketing strategy will involve online outlets. These can take many forms, and depending on your property, some may work better than others. Online outlets to consider include online listings with real estate companies, social networking sites such as Facebook, Twitter and LinkedIn, and niche real estate forums.

You may also want to consider paying for a professional ‘walk through video’ of your property. This can then be uploaded to the internet and be distributed through online outlets.

2. Traditional print outlets

Contrary to popular belief, print isn’t dead! Listings in local newspapers, advertising in property magazines and preparing fliers and printed brochures all still are great ways to get your property to your target market.

Many people consider paying for a professional property photographer to ensure the images show the property in the best possible way.

3. Signage

Don’t underestimate the value of having physical signage outside your property. In our experience, this has worked extremely well for many properties, not just those situated on busy roads. Potential buyers often drive around back streets and country areas to get a ‘feel’ for the place and seeing a property they like with ‘for sale’ sign is sometimes the trigger they need to consider putting in an offer; in some cases they maybe going to look at another property but notice the ‘for sale’ sign on yours!

Our innovative team is constantly finding new marketing opportunities, so if you would like to know more about marketing strategies for your property and what costs to consider, we’d love to tell you more.

Being one of Newcastle’s longest established real estate offices, while we have seen the industry change over the years, our values haven’t; we believe in delivering outstanding service and creating new trends and practices in buying, selling, renting, strata and asset management.

Our talented team is constantly looking for new and innovative ways to ensure your real estate experience is exceptional – this is why we continue to remain at the forefront of Newcastle’s property market.

Drop into the Cardiff office or give us a call on 02 4954 8833. Or send us an email to: mail@apnewcastle.com.au We’d love to hear from you.

And don’t forget to check out our Facebook page!