Property Styling and Why You Should Use It

Property Styling and Why You Should Use It

You probably think that a lick of paint here, mending a dripping tap there, bit of tidying up of clutter and getting fresh coffee on the go on the morning of an inspection is enough when it comes to putting your property on the market.

Or maybe you think that emptying it completely, giving the potential buyer a blank canvas will be better.

Both are fine, but, if you really want top dollar, you need to go beyond the physical attributes of a property and get a potential buyer to get an emotional attachment to your property – just like you did when you bought it.

You want the warmth and character of a home to shine through so the buyer will seriously want to put an offer on it.

This is where a property stylist fits in.

A property stylist will take a look at your property as a whole to create a living scenario which will not only tick the practical boxes, but also the emotional ones too.

An expert eye for detail

Experienced stylists know which furniture to use and where it should be positioned. They know how to creatively use space to give the buyer ideas and help them imagine themselves living in the space, without them thinking someone else has been living there.

Attracting more people

To give it the best chance of selling for top dollar, you want your property to attract a wide audience, and the living space will need to reflect this. By looking at current interior design trends and local market demographics and conditions, property stylists know who is looking for what type of property.

For instance, a 3-bedroom house would appeal to both a young couple with their first child and a mature couple looking to downsize. It might even appeal to a single person wanting to work from home; a property stylist will know how to create a style so that all demographics will find it appealing.

Making the outside count

Property stylists consider the exterior as well as the interior of properties! You may not think you can do too much with an apartment balcony but the right plants and outdoor dining settings will make a buyer want to sit outside with their morning coffee when they are living there.

No matter how big or small the outdoor space is, you still want your buyer to imagine relaxing in the space or entertaining friends.

Other benefits

We always say first impressions count. From having good pictures for real-estate listings (on and offline) to entice a buyer to book a viewing or come to an open inspection, to having the ‘wow’ impact when they walk through the door, a property stylist creates a first impression with a punch.

While you do have to pay a property stylist for their services, in our experience, they are worth it, with properties often achieving several thousand dollars more than expected.

If you’re unsure of whether you’ll get the return on investment using a stylist, why don’t you ask us to come and take a look? We always give honest, unbiased opinions and we can also give you other hints and tips you can do yourself to enhance your property’s sale value.

Get in touch with us now! Drop into the Cardiff office or give us a call on 02 4954 8833. Or send us an email to: mail@apnewcastle.com.au – we’d love to hear from you.

And don’t forget to check out our Facebook page for handy tips on selling your property or what to look for when buying a property.

 

Leave a Comment

Your email address will not be published.

*
*