There are a plethora of sales company now offering packages to help owners sell their properties.

They make it sound so easy don’t they? Take a few photos, stick an advertisement online, show potential buyers around, agree on a price, job done.

So, let’s look at things a little more closely and see what goes into selling your property; it’s not like selling a car online…. This is quite possibly one of the biggest things you’ll sell, and there’s quite a bit of work and legalities, and a few other factors which go with selling process.

Here are just a few key considerations:

Marketing

• Listings

Images need to show your property in the best light, and you’ll need to write the sales copy too. Make sure you’ve got the location right and a floor plan. Virtual tours are rapidly becoming an important part of the sales toolkit, so if you’re filming the footage yourself, make sure you’ve got a steady hand!

• Other marketing materials

Are you going to have signage outside too? Will you need a printed brochure? Which websites give maximum exposure and should you do an upgrade advertising package? What about printed media? Then there are ‘Open For Inspections’ boards/flags to consider.

Method of sale

Auction or private sale? Some unique properties do achieve higher sale prices at auction, so you’ll need to pay for a licensed agent.

Paperwork

It’s best to have a contract prepared before you market the property; whilst you can purchase blank contracts, are they going to be right for your property? What detail do you need to include? You’ll also need to budget for a conveyancer/solicitor.

Have you set the price right?

Do you really know what your property is actually worth and what your property’s unique selling points make it worth more than similar properties on the market? It takes more than a quick look at the sales sites to know what the market is really doing and what buyers are currently looking for.

Inspections

There is an art to presenting a property for an inspection. For instance, what personal effects should you have on display?

On a practical level, have you got the time for several individual private viewings? How many open inspections should you have?

Then there’s the following up on people who seemed genuinely interested in buying the property, so don’t forget to take contact details! And you’ll need to be available for follow-up questions after an inspection.

Negotiation

Everyone one loves a bargain, so you need to be clear about what is up for negotiation, what is not, and what legally needs to be included in the sale. Also, make sure you’re on top of the legalities around the contract of sale, such as cooling off periods.

What are your negotiation skills like? Buyers generally love private sellers’ sales; they know there isn’t an agent involved so they will often bargain hard on the price.

Given the above, now let’s take a look at what we can do for you.

Unique marketing techniques

While some DIY seller companies offer a free basic listing with promises to have the buyers tripping over themselves to view your property, generally basic private seller online packages vary from $250-$700.

But are these listings getting you to the maximum number of genuinely interested people? When selling, you need ensure as many as possible potential buyers know about your property; that’s why we only take out the best available listing types on several web portals as we know spending a little bit extra can make the seller $10,000, $20,000 or even $30,000 more.

Don’t underestimate the power of local print either!

Plus, we also have a database of genuinely interested potential buyers we can market to as well.

You are our number one

We are legally bound to negotiate on your behalf; this means as well as negotiating upwards, we also manage objections and expectations; your interests are at the heart of everything we do.

The added benefits

This is before you’ve even started with the knowledge and experience which goes with advising what maintenance to do to add value to the property before the house goes to market, how to properly present a property, what buyers are currently looking for and what they aren’t, what the market is doing, managing the paperwork and knowing the legalities.

The time factor

Given all of the above, have you really got the time to do the necessary research, and hope you can make up for years of property sales experience in just a few weeks?

Furthermore, once a property goes on the market, we are frequently inundated with enquiries; have you got the time to answer the many emails and phone calls? Be warned, there are a lot of time wasters out there who look at property for a hobby, and have absolutely no genuine interest in buying!

So, in a nutshell, before you jump in and think you can save yourself some money with a DIY sale, ask yourself this question, What is your time worth? Is that time worth losing out on a potentially far better price?

We like a bit of healthy competition, and we’d expect you to look at all options when selling your property, but if you are thinking of selling your property, why not come to us to see what we do for our clients, and why we are different from the rest? We are a local, independent family run business with decades of experience behind us. Our aim is to make your property sale as easy, and stress-free as possible; we are frequently told we go above and beyond expectations, and we are constantly achieving brilliant results for our clients.

Contact us now for a free, no obligation quote. Give us a call on 02 4954 8833, send us an email to: mail@apnewcastle.com.au or call in at the office where we can really talk you through the process and tell you what you need to consider.

Don’t forget to check out our Facebook page for handy tips on selling your property or what to look for when buying a property.