8 reasons to use an agent to sell your home
Everyone selling a property wants to maximise their profit from their asset, but while it can be tempting to save on the cost of an agent and do it yourself, the savings on the agency fees might not necessarily equate to the best outcome of what could have been achieved.
Here are 8 reasons why we believe using a real estate agent will not only generate a better result but the sales process will also be a less stressful experience.
- The benefits of professional expertise
Using a professional agent gives you access to substantial expertise, contacts and advice.
As well as having nearly 50 years of real estate experience behind us, being professionally trained in the sales process and knowing the legalities of selling a property, we also have other skills such as superior sales skills, unique marketing strategies and a database of potential buyers to market too.
We also help you navigate the complexities of the sales process and ensure your sales experience is as stress free as possible.
- Knows your local area
Knowing the area well enables the agent to answer any questions sellers may have about the locality such as public transportation, local politics, and schools.
But it goes beyond that. Using an agent means you’ll also benefit from their insider knowledge of whether you’re in a buyer’s or seller’s market, what the trends are in your local area, what buyers are looking currently for, and how listing prices compare to selling prices.
Important data estate agents should share include:
- The average cost of property similar to yours in your area
- The average time property spends on the market in your area
- The median and average sales prices in your region
When we compare our sales data to the average sales data, our figures are frequently better than the official average data for that region.
We also talk you through what the figures mean, so you can make informed decisions about the selling of your property and take the best course of action to your situation.
- Pricing to market conditions
Pricing can really affect sale of your home; if the property is priced too high, you run the risk of the property being sat on the market for an extended period of time, and then potentially reducing the price anyway.
Getting the price right is a delicate balancing act as no-one wants to sell their property at below market value.
Because we are a local agency, we know the market, and can advise on a price that is compelling, but realistic to buyers in the current market.
We are also very honest about what repairs or other upgrades could be done to add value and improve the selling price of your property.
- Effective marketing strategies
It’s not just a case of as many people seeing your property online; if they are not in the market for your type of property, it’s a pointless exercise.
With our marketing strategies, we get you in front of a genuinely interested audience, and capitalise on many marketing avenues to achieve success. Most sellers spend between 0.2 and 1% of the value of their property on marketing it (either directly or indirectly). The person who spends at the lower end of this figure usually does not get as good a result even though we are usually only talking spending a couple of thousand dollars between an average result and a great result.
Plus, we have a database of potential buyers looking for many different types of properties, so we can get your property directly in front of people genuinely interested in your type of property.
- Presenting your property
A marketing strategy is multi-faceted, and it’s not just about maximum exposure to the right audience.
From advising on how to present your property for open inspections to taking flattering photographs and writing enticing copy for marketing materials, we ensure your property presented showcased in the best possible way.
- Negotiate the best deal
Using a real estate agent gives you access to a skilled and experienced negotiator, and this can be the difference between a good sale price and a great one. Being able to negotiate a good deal is an art, and it’s one we’re particularly proud of.
We are very proactive towards achieving the best profitable sale, keeping track of prospective buyers and following up on leads as well as ensuring negotiations are in your favour.
- Manages the paperwork
Selling a house does unfortunately come with stack of paperwork, and legal jargon. And this is where a good real estate agent can really take the headache out of selling a house.
We guide you through the process, explain the legal aspects in layman terms and manage the administrative side of a sale for you, ensuring that no detail is overlooked.
- Saves you time and stress
Perhaps the most important aspect of using an agent is the time and stress it saves you.
If you’re looking for another property, and/or organising your move, and you’re working and managing kids, have you really got the time to get your head round the legalities of selling a property, marketing your home, answer enquiries and arranging open inspections?
And then there’s the negotiations and paperwork…
We do all of the above and more!
When researching real estate agents, we always suggest getting three quotes in for the sale of your property, and review each one on what they are offering; selecting an agent based on fees alone may mean you’re not showcasing your property in its best light, and ultimately you won’t achieve the best price.
Read our blog on How to get the best price for your property to see what else us apart from other real estate agents.
If you’re thinking of selling, or would just like to know what your house could get in today’s market, contact us for a free, independent and non-obligatory quote. Our experienced team will also give you tips and ideas so you can get the best from your property.
Being one of Newcastle’s longest established real estate offices, our innovative team can give you great advice on what you can do to improve your property right now and we are constantly achieving great results for our clients.
We’d love to see you in our Cardiff office or you can give us a call on 02 4954 8833. Or send us an email to: mail@apnewcastle.com.au.
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